The first International Colloquium on Business Innovation 2014 (ICOBI) with the theme “Driving Innovation through Business” is organized by the Institute of Graduate Studies (IGS), Universiti Teknologi MARA, in collaboration with Faculty of Business and Management, Faculty of Accountancy, Arshad Ayub Graduate Business School (AAGBS), Faculty of Information Management, Faculty of Hotel and Tourism Management and Malaysia Institute of Transport (MITRANS) of Universiti Teknologi MARA, Malaysia. The event will be held in Melaka, Malaysia from 24- 25 November 2014.

This colloquium will bring together postgraduate students, academic scholars and professionals where they will share their research findings and experiences in business and management. Delegates will learn, share and discover various aspects in business and management ranging from management, marketing, retailing, economics, finance, accounting and hospitality. Researchers are invited to submit full papers describing latest original research findings, in the areas of interest that are listed in Call For Paper. Accepted papers with high quality will have the opportunities to be listed in a major indexing database.