We are delighted to announce that the College of Business Administration (CoBA) at the University of Sharjah (UAE) and the Centre for Business Analytics (CBAP) at Surrey Business School, UK, will be co-organizing the International Conference on Business Analytics in Practice 2024. The conference is scheduled to be held on January 8-11, 2024, and is expected to be a vibrant and informative event.

We cordially invite you to join us in this multidisciplinary conference, where leading experts in business analytics will be sharing their knowledge and insights. This conference is a unique opportunity for professionals, academics, and students to collaborate, exchange ideas, and network with like-minded individuals from around the world.

You are welcome to submit a paper for oral presentation or a poster on any area related to applications or methodologies in Business Analytics, including but not limited to:
· Predictive Analytics for Business Decision Making
· Prescriptive Analytics and Optimization Techniques
· Data Mining and Pattern Recognition in Business
· Machine Learning Applications in Operations Research
· Big Data Analytics for Business Insights
· Supply Chain Analytics and Optimization
· Demand Forecasting and Inventory Management
· Customer Segmentation and Personalization
· Marketing Analytics and Campaign Optimization
· Social Media Analytics for Business Insights
· Fraud Detection and Risk Management
· Financial Analytics and Portfolio Management
· Healthcare Analytics and Patient Outcome Prediction
· Energy Consumption Analysis and Optimization
· Text and Sentiment Analysis for Customer Feedback
· Retail Analytics and Price Optimization
· Manufacturing Process Optimization
· Transportation and Logistics Optimization
· Network Analysis for Supply Chain Efficiency
· Decision Support Systems for Executives
· Business Intelligence and Visualization
· Revenue Management and Pricing Strategies
· Human Resources Analytics and Talent Management
· Sentiment Analysis in Market Research
· Customer Churn Prediction and Retention Strategies
· Real-time Analytics for Business Operations
· Simulation and Modelling in Operations Research
· Risk Assessment and Mitigation in Business
· Environmental Sustainability Analytics
· IoT Data Analytics for Business Applications
· Data Visualization for Business Insights
· Quality Control and Six Sigma Analysis
· Project Management Analytics
· Data Ethics and Privacy in Business Analytics
· Healthcare Operations Optimization
· Decision Theory and Bayesian Analysis
· Revenue Forecasting and Budgeting
· Machine Learning Interpretability in Business
· Process Improvement through Lean Analytics