E- and M-Business is a highly innovative field, which is exposed to constant development and change. This year, the first International Workshop on Entrepreneurship in Electronic and Mobile Business is launched as an initiative for researchers to discuss upcoming trends and current challenges within research and the resulting managerial implications from different perspectives. We welcome both conducted studies and work in progress. We are expecting 15-20 papers presented at the workshop.

All submissions should have a clear focus on electronic or mobile business. The focus should be reflected in the title of the submission. Submissions without a relevance on electronic and mobile business will not be considered for review.

Electronic and Mobile Business Model Innovation

* Chatbot systems and applications
* Location-based services and applications
* Beacon infrastructures and solutions
* Smart systems and IoT applications

Customer and User behavior in Electronic and Mobile Business

* User preferences and technology acceptance
* Tools and platforms for usage analytics
* Cultural differences in user behavior
* Big data and advanced targeting

Entrepreneurship and Leadership in Electronic and Mobile Businesses

* Entrepreneurship finance and controlling
* Organizational culture and social entrepreneurship
* Teamwork and project management issues
* Lean management, startup and analytics

Commercialization of new Electronic and Mobile Business Concepts

* Innovative advertising revenue models
* Crowdfunding strategies and impact
* New payment and banking solutions
* Sustainablilty of advanced revenue models

User-centered and Lean Startup Methods in Electronic and Mobile Business

* User centered design of applications and solutions
* Innovative prototyping tools and technologies
* Measurement and impact of user experience
* Application and Impact of lean startup methodologies

Impact of Electronic and Mobile Business on Existing Market Structures

* Impact on existing market structures
* Sustainability of new business models
* Surveys on organisational structures
* Regulatory frameworks and intervention