Scope

ICMCT&A´26 - The 2026 International Conference on Marketing, Communication, Technologies and Applications (In-person and/or Virtual), to be held at Higher School of Advertising and Marketing (ESPM), in Rio de Janeiro, Brazil, between the 28th and the 30th of October 2026, is an international forum for researchers and practitioners to present and discuss the most recent innovations, trends, results, experiences and concerns in the several perspectives of Marketing, Communication, Technologies and Applications.

We are pleased to invite you to submit your papers to ICMCT&A´26. All submissions will be reviewed on the basis of relevance, originality, importance and clarity.



Topics

Submitted papers should be related with one or more of the main themes proposed for the Conference:



Area A: DIGITAL AND ONLINE MARKETING

Online content marketing and brand strategies
Digital Marketing Research
Marketing in the multi-platform era
Social Media and Marketing
Influencer Marketing and Partnerships with Influencers
Online Advertising and Retargeting
User Experience and Interface Design for Websites and Applications
Mobile Marketing and Strategies for Mobile Devices
E-commerce, marketplaces and Online Shopping Trends
Neuromarketing
Employee Value Proposition (EVP)
Employee Basead Brand Equity (EBBE)
Employee Brand Attractiveness
Strategic Organizational Communication
Employer Brand Perception
Employer Branding as a Catalyst of Integrated HR System
Global Employer Branding
Employer Branding Measurement and Metrics
Digital Employer Branding
Legal and Ethical Considerations
Competitor Benchmarking
Employee Experience and Journey
Employee Engagement
Leadership, Culture and Endomarketing
Internal Communication
Crisis Communication
Training, Development and Career
Employee Feedback and Surveys
Talent Attraction Channels
Attracting Top Talent
Reducing Recruitment Costs
Improving Quality of Applicants
Effective Recruitment Marketing
Onboarding and Integration
Integrated Marketing Communication
Omnichannel and Marketing Communication
Corporate Communication and Brand Reputation
Ethics in Communication and Social Responsibility


Area B: COMMUNICATION AND TECHNOLOGIES

Digital Public Relations and Online Reputation Management
Narratives and Storytelling in Organizational Communication Technologies and Innovation
Wearable Technologies and their Impact on Consumer Behavior
Algorithms, bubbles, and content consumption
Transmedia narratives and digital storytelling
Streaming platforms and audiovisual reconfiguration
Critical training for connected youth
Regulation of digital platforms and freedom of expression
Fake news, deep fakes, and combating misinformation
SEO (Search Engine Optimisation) and SEM (Search Engine Marketing)
Artificial Intelligence and Digital Marketing
NFTs and the Metaverse in Marketing
Blockchain applied to Marketing
Blockchain and Security in Marketing Transactions
Internet of Things (IoT) and Applications in Marketing
Big Data and Analytics in Marketing Decision-Making
Cloud Computing and Data Storage for Marketing Companies
Marketing Automation and CRM Tools
Ethical and Legal Challenges in Marketing Technologies
Marketing and Technology in the Post Pandemic Era
Algorithm design and analysis
Virtual Reality (VR) and Augmented Reality (AR) in Marketing Campaigns
Innovation in Applications and Technology Platforms
Emerging Technologies and the Future of Marketing
Technologies, applications and creative Industries


AREA C: MARKETING, CULTURAL MANAGEMENT AND CREATIVE ECONOMY

Marketing and cultural industries
Marketing and creative industries
Art market and marketing
Marketing, creativity and innovation
Entrepreneurship, Marketing and innovation in creative industries
Strategic marketing practices within the arts, heritage, and cultural sectors
Entrepreneurship and Marketing in the cultural and creative sectors
Structures, applications, practices, and transformations in creative work
Intercultural Communication and Globalisation
Organizational Culture
Infusion of artistic expressions into commercial and technological operations
Memes as political and cultural language
Communication and Globalization


Submission and Decision

Submitted articles written in English (maximum limit of 10 pages) must comply with the formatting guidelines of the Business and Economics book series (see the Instructions for Authors on the Springer website). They must not have been published before, must not be under review for another conference or publication, and must not include any information that could identify the authors.

Therefore, author names, emails, and affiliations should not be included in the version submitted for evaluation by the Scientific Committee. This information should only be included in the final version of the article, saved in Word or LaTeX format, as well as in PDF format. These files must be accompanied by the completed Consent to Publish form, inserted into a ZIP file, and uploaded to the conference management system.

All papers will undergo a double-blind review by at least two members of the Scientific Committee.

Based on the Scientific Committee's evaluation, an article may be rejected or accepted by the Organizing Committee.

In addition, all submissions will be screened with specific software. Papers with IA formulation and similarity index over 20% will be rejected without revision. The same rejection to Papers with single source similarity índex over 10%.

Authors of accepted papers will have 15 minutes to present their work in one of the conference's parallel sessions, followed by approximately 5 minutes of discussion after each presentation.

Articles that do not have the documentary pieces duly submitted to this Platform, within the deadlines set by the Organization and those that, for whatever reason, are not presented in the sessions of the Conference, will not proceed to publication. No refund of payments will be made.



Publication and Indexing

To ensure that a full paper is published, at least one of the authors must be fully registered by the 16 September 2026, and the paper must comply with the suggested layout and page-limit. Additionally, all recommended changes must be addressed by the authors before they submit the camera-ready version.

No more than one paper per registration will be published. An extra fee must be paid for publication of additional papers, with a maximum of one additional paper per registration. One registration permits only the participation of one author in the conference.

Accepted, registered papers written in English will be published in the proceedings by Springer, in a book from the Business and Economics series, and will be submitted for indexing in SCOPUS, among others, and will be available in the SpringerLink Digital Library.



Important Dates

Paper Submission: September 15, 2026.

Notification of Acceptance: September 20, 2026.

Camera-ready Submission: From September 20, 2026 to September 30, 2026.

Payment of Registration, to ensure the inclusion of an accepted paper in the conference proceedings: From September 20, 2026 to October 10, 2026.