The Fourth International Conference on Persuasive Technology
April 26-29, 2009
Claremont, California, USA
http://www.persuasive2009.net/
(Proceedings to be published by ACM and available in ACM Digital Library)

Persuasive Technology is all about using Information and Communications Technology to change what we think and do. We are just entering the era of persuasive technology, of interactive computing systems designed to change people's attitudes and behaviors. Persuasive 2009 builds on the successful prior conferences held at Eindhoven, Stanford and Oulu. The Claremont conference will assemble people from all parts of the world interested in such technologies by sharing their insights into how video games, mobile phone applications, web sites and social networking sites can be designed to motivate and influence people.

Academics and practitioners with an interest in research, theory, technologies, design, and applications related to persuasion are invited to submit their work for presentation at Persuasive 2009 to be held at the Claremont Colleges campus, in Claremont, California.

Research themes/tracks

We invite research papers, panel ideas and tutorial topics from all researchers working in the field of persuasive technologies. The major research themes for the conference include, but are not limited to:

Persuasion for healthy Living
* Well-being and health behavior
* Applications for chronic disease management
* Lifestyle management technologies
* Motivational technology
* Using sensor networks for health care

Persuasion via social networking
* Tools to accelerate persuasion amongst peers
* Web 2.0
* Mass persuasion

Mobile & Ubiquitous Persuasion
* Mobile persuasion
* Designing applications for mobility
* Testing and evaluating mobile experiences

Gaming and Persuasion
* Persuasive game design
* Smart environments
* Virtual worlds and high-bandwidth applications (e.g., Internet2)
* Learning through Persuasion

Design, Human Computer Interaction
* Designing for everyday use
* User interfaces and experiences
* Emerging digital immersion technologies

General Persuasion
* Theory of persuasive technology
* Measurements and experimental design
* Ethics of persuasive technology
* Security and privacy
* Social and organizational issues

Cutting-edge topics:
* Eco / Green Persuasive Tech
* Theory & Models of Persuasive Technology
* Persuasive Design & Innovation
* Methods & Measurements in Persuasion
* Education & Learning


Categories of Submission:

Research Paper
Panel Proposals
Tutorials

For tutorials, the following are some suggested topics but not limited to:

Overview of persuasive technology - Snapshot of the field

Behavior change theories & frameworks - Introduction to the major perspectives on behavior change

Connecting attitude change and behavior change - Theories on the relationship between attitudes and behavior

Changing health behavior - Special issues for persuasive technology and health

Experiments 101 - How to design and run experiments

New tools for measurement and data collection
Mechanical turk, google analytics, google forms,

The landscape of research methodologies
An overview of different methods, from qualitative to quantitative, individual to mass

Persuasion through new media - Using virtual worlds and social networking sites

Designing for user experience- Design principles, theories and applications

Web 2.0 and persuasion - How Facebook and others use PT

Submission Format:

For information about the format for each submission, see www.persuasive2009.net/

Review Process
All submissions will undergo a blind peer-review process. We expect the acceptance rate for papers to be less than 50%, much like previous years. The proceedings will be published by ACM.

Doctoral Consortium:
We will hold a doctoral consortium on Sunday April 26th. Please contact Matti.Rossi@hse.fi to be invited to this gathering.

Important Dates:

Paper submission: Jan 2, 2009.
Author notification: February 29, 2009.
Camera-ready: March 27, 2009
Registration opens: Dec 1, 2008.
Doctoral Consortium: April 26, 2009
Conference dates: April 27-29, 2009.

Organizers:
Chair: Samir Chatterjee, Claremont Graduate University, USA
Vice-Chair: Parvati Dev, Innovation in Learning Inc., USA
Doctoral Consortium Chair: Matti Rossi, Helsinki School of Economics, Finland
Vendor Exhibition Chair: Gora Datta, CAL2CAL Corporation, Irvine, USA.
Local Arrangements Team : Alan Price, Charles Chong, Hafsa Aisi, Lorie Obal, Gita Govahi, Matt Hutter, Rita Clemons, CGU

Scientific Program Committee

Harri Oinas-Kukkonen, University of Oulu
Jeremy Bailenson, Stanford University
Timothy Bickmore, Northeastern University
Robert Biddle, Carleton University
Ian Bogost, Georgia Institute of Technology
Magnus Bång, Interactive Institute
Samir Chatterjee, Claremont Graduate University
Parvati Dev, Innovation in Learning Inc. USA
Dean Eckles, Nokia Research Center
B.J. Fogg, Stanford University
Cindy Lerouge, St. Louis University
Christine Alvarod, Harvey Mudd College
Joel Milam, USC
Sajal Das, University of Texas at Arlington
Per Hasle, University of Aalborg
Pradeep Ray, UNSW, Australia
Katarina Segerståhl, Stanford University
Arunabha Mukhopadhayay, IIM-Lucknow, India
Vance Wilson, The University of Toledo
Gondy Leroy, Claremont Graduate University
Luciano Gamberini, University of Padova
Shuk Ying Ho, University of Melbourne
Wijnand IJsselstein, Tech. University Eindhoven
Stephen Intille, MIT
Anne-Kathrine Kjaer Christensen, Univ. of Aalborg
John Ittelson, California State University
Jens Elmelund Kjeldsen, University of Bergen
Kirstin Kohler, Fraunhofer Institute
Pål Kraft, University of Oslo
Judith Masthoff, University of Aberdeen
Cees Midden, Technical University Eindhoven
Wolfgang Reitberger, University of Salzburg
Timo Saari, Temple University
Mirjana Spasojevic, Nokia Research Center
Jason Tester, Institute for the Future
Julita Vassileva, University of Saskatchewan
Peter de Vries, University of Twente
Julie Leth Jesperssen, University of Aalborg
Virpi Roto, Nokia, Finland