ASEAN economy community in 2016 has changed business competition, not only among well-established firms but also small and medium enterprises (SMEs) in Indonesia. Slowdown in global economic growth recently is proven to be a difficult years for most firms. Hence, firms are required to adjust their strategy to adapt with new economic environment and turmoil in economic circumstances.

Based on Indonesia Statistical Bureau, SMEs contribute approximately 60% of total PDB in the region. SMEs are proven to be more resistant to economic crisis. Therefore, government has pay attention on SMEs by giving more incentives and competitive schemes to accelerate growth in this sector. Giving access to funding, improvement on technological ability, opening access to global market are the examples of government ‘policies to support SMEs.

The need to build a sustainable business is imperative for the firms. On the other hand, SMEs, particularly start-up businesses are vulnerable to sudden change in economy. Recommend policy on building sustainable organization is crucial on this sector. Giving contribution on this sector, together with partner universities and institutions, Universitas Ciputra organizes Seminar and Call of Paper The 3th International Conference in Entrepreneurship Universitas Ciputra (ICOEN). The topic is ”Sustainable Entreprenurial Organizations” with the interest related to four areas of entrepreneurship, namely GABS (Government, Academic, Business and Social).