Honorable colleagues, dear friends,
we are pleased to invite you to the international conference Marketing Identity takes place on November, 10th - 11th 2015 at Smolenice Castle.

The international scientific conference held annualy by the Faculty of Mass Media Communication UCM in Trnava has become a traditional event with support and attendance of mass media communication theorists and researchers as well as media professionals. The goal of the conference is to present and exchange the current knowledge and experience reflecting marketing communication, innovations and trends connected to them nowadays. The lead theme of the conference in 2015 is Digital Life.

Discussion sessions will be divided into the following sections:
Section 1: Digital Marketing
Section 2: Digital Consumer
Section 3: Digital Games
Section 4: Digital Media

Please send your paper in Slovak, Czech or English language and in the maximal entent of 10 pages (including abstract in English, key words, illustrations ,charts and list of references) to: marketing.identity@fmk.sk. using the MS Word editor (.doc or .docx format) until 15th October 2015 at the latest. Peer-reviewed conference proceedings that include selected conference contributions in English will be suggested for database indexation (Web of Science, Scopus, ERIH PLUS, etc.). The conference proceedings related to Marketing Identity 2013 and 2014 are indexed in Web of Science.

We would like to kindly remind the authors that these text must meet all grammatical, stilistics and scholarly requirements associated with academic writing in English and translations must reach the highest professional and terminological level. Please note that the papers submitted by PhD students have to be sent together with one review written by supervisor of the student´s doctoral thesis or another expert in the given field. We kindly ask you to use the default review template available at the conference website. We would also like to inform you that papers submitted by PhD students without reviews will note be accepted. In case the contributions meet the given requirements, the received papers will be published in peer-reviewed conference proceedings. All texts as submitted must be original, so-far-unpublished (please see the Editorial Policy tab). Publishing your paper in the conference proceedings depends on by personal conference attendance. Presentation of the paper, including discussion, may not exceed 15 minutes. Each discussion section is equipped by laptop and digital projector.

The conference fee 149 € coveres rent of premises, printing conference materials and publication of reviewed conference proceedings, refreshment and evening banquet. Please note that the fee does not cover the costs for lunch and accommodation.

Applications as well as paper annotations are submitted via the electronic application from available at http://bit.ly/midentity15 or on conference site. In case you encounter any trouble filling and submitting the electronic application form or we can be of any other assistance, please do not hesitate to contact us.

Contacts
E-mail: marketing.identity@fmk.sk
Ing. Zuzana Bezáková, PhD.
Mgr. Dáša Mendelová, PhD.

Faculty of Mass Media Communication
University of Ss. Cyril and Methodius in Trnava
Nám. J. Herdu 2
917 01