New Directions – New Insights

Call for Papers: German-French-Austrian Conference on Quantitative Marketing, University of Vienna – Austria, September 16 – 18, 2010
Deadline: May 20, 2010

Chair: Udo Wagner, University of Vienna, Austria

Organizing Committee: Adamantios Diamantopoulos (University of Vienna), Lutz Hildebrandt (Humboldt University, Berlin), Philippe Aurier (Université Montpellier 2), Gilles N’Goala (Université de Savoie)

The Organizing Committee of the fourth German-French-Austrian Conference on Quantitative Marketing (GFA2010) cordially invites members of the marketing community to participate in one of Europe's finest marketing conferences characterized by an atmosphere of inspiration and creativity. The meeting will be held in Vienna (Austria), the city of music and cultural treasures located in the heart of Europe, from September 16th to 18th, 2010. During these days, the conference will bring together distinguished marketing researchers, industry executives and members of non-profit organizations to discuss essential topics of marketing science covered by this year’s theme “New Directions – New Insights”.

A dynamic environment and a challenging face of the global marketplace are both important aspects of marketing that affect businesses around the world. This year’s conference theme emphasizes the need for academics and business leaders to recognize, appreciate and understand the significance of new marketing science approaches that cope with these economic and societal challenges by providing us meaningful marketing insights.

The Organizing Committee encourages submissions on a broad range of marketing topics, especially, but not limited, to contributions emphasizing marketing modeling, quantitative empirical research, methods, consumer behavior and decision making, market strategy as well as theory. Since the Conference's objective is to understand market dynamics in a holistic manner, we welcome contributions from behavioral researchers as well. The aim of the GFA Conference Series is to provide a platform for rich intellectual exchange among marketers and related scientists in the heart of Europe. Therefore, we joyfully invite researchers from the general scientific community from all cultures and parts of the world to actively participate by presenting, discussing and exchanging their personal insights into marketing issues.

Submission of Abstracts and Deadlines

Submission of research abstracts should be not later than May 20, 2010. Please ensure that your submitted abstract does not exceed 300 words. The abstract should thereby clearly define a marketing topic and the contribution of the research. Submissions have to be prepared as a WORD file and have to be uploaded electronically through the conference’s online interface. Further details regarding your abstract submission (formal requirements, etc.) and the conference in general can be found on the meeting’s website http://gfa2010.univie.ac.at.

All submissions will undergo a review process. Presenting authors will be notified by July 15, 2010. All accepted paper proposals will be published in the Conference Proceedings on CD-ROM. Selected papers will be invited for formal submission to Marketing – Journal of Research and Management and maybe for other publication organs. The deadline for online registration is August 30, 2010.

Please address all enquiries to the GFA2010 Conference Secretariat:

University of Vienna, Department of Marketing, Attn.: Wolfgang Weitzl, Bruenner Strasse 72, A-1210 Vienna, AUSTRIA; Email: gfa2010.bwl@univie.ac.at.

We are looking forward to your submissions - your personal thoughts on marketing - and an inspiring conference in the beautiful city of Vienna!