Scope

ICMCT&A´25 - The 2025 International Conference on Marketing, Communication, Technologies and Applications (In-person and/or Virtual), to be held at Universidad Distrital Francisco José de Caldas, in Bogotá, Colombia, between the 20th and the 22th of March 2025, is an international forum for researchers and practitioners to present and discuss the most recent innovations, trends, results, experiences and concerns in the several perspectives of Marketing, Communication, Technologies and Applications.

We are pleased to invite you to submit your papers to ICMCT&A´25. All submissions will be reviewed on the basis of relevance, originality, importance and clarity.



Topics

Submitted papers should be related with one or more of the main themes proposed for the Conference:



Area A: DIGITAL AND ONLINE MARKETING

Online content marketing strategies
Digital Marketing Research
Online Brand Strategies
Social Media and Marketing
SEO (Search Engine Optimisation) and SEM (Search Engine Marketing)
Influencer Marketing and Partnerships with Influencers
Online Advertising and Retargeting
Analysing Data in Digital Marketing
Search and data mining, algorithm design and analysis
User Experience and Interface Design for Websites and Applications
Mobile Marketing and Strategies for Mobile Devices
E-commerce and Online Shopping Trends
Neuromarketing
Artificial Intelligence and Machine Learning in Digital Marketing
Blockchain applied to Marketing
NFTs and the Metaverse in Marketing


Area B: COMMUNICATION

Integrated Marketing Communication
Omnichannel and Marketing Communication
Corporate Communication and Brand Reputation
Intercultural Communication and Globalisation
Digital Public Relations and Online Reputation Management
Ethics in Communication and Social Responsibility
Narratives and Storytelling in Organisational Communication TECHNOLOGIES AND INNOVATION:
Internet of Things (IoT) and Applications in Marketing
Virtual Reality (VR) and Augmented Reality (AR) in Marketing Campaigns
Blockchain and Security in Marketing Transactions
Innovation in Applications and Technology Platforms
Wearable Technologies and their Impact on Consumer Behaviour
Big Data and Analytics in Marketing Decision-Making
Cloud Computing and Data Storage for Marketing Companies
Marketing Automation and CRM Tools
Emerging Technologies and the Future of Marketing
Ethical and Legal Challenges in Marketing Technologies Marketing and Technology in the Post-Pandemic Era


Area C: EMPLOYER BRANDING



Area C1: Employer Branding key dimensions

Employee Value Proposition (EVP)
Employee Basead Brand Equity (EBBE)
Employee brand attractiveness
Strategic organizational communication
Employer Brand Perception
Employer branding as a catalyst of integrated HR system
Global Employer Branding
Employer Branding measurement and metrics
Digital Employer Branding
Legal and Ethical Considerations
Social Media and Online Channels
Competitor Benchmarking


Area C2: Internal Employer Branding

Employee experience and journey
Employee Engagement
Organizational Culture
Leadership, Culture and Endomarketing
Internal Communication
Crisis Communication
Training, Development and Career
Employee Feedback and Surveys


Area C3: External Employer Branding



Talent attraction channels
Candidate experience and journey
Attracting Top Talent
Reducing recruitment costs
Improving quality of applicants
Effective recruitment marketing
Onboarding and Integration
Candidate Experience


Submission and Decision

Submitted papers must comply with the format of Business and Economics series (see Instructions for Authors at Springer Website), be written in English and page-limit (until 10 pages), must not have been published before, not be under review for any other conference or publication and not include any information leading to the authors’ identification. Therefore, the authors’ names, affiliations and bibliographic references should not be included in the version for evaluation by the Scientific Committee. This information should only be included in the camera-ready version, saved in Word or Latex format and also in PDF format. These files must be accompanied by the Consent to Publish form filled out, in a ZIP file, and uploaded at the conference management system.

All papers will be subjected to a “double-blind review” by at least two members of the Scientific Committee.

Based on Scientific Committee evaluation, a paper can be rejected or accepted by the Conference Chairs.

The authors of accepted papers will have 15 minutes to present their work in a Conference Work Session; approximately 5 minutes of discussion will follow each presentation.



Publication and Indexing

To ensure that a full paper, poster paper or company paper is published, at least one of the authors must be fully registered by the 17 December 2024, and the paper must comply with the suggested layout and page-limit. Additionally, all recommended changes must be addressed by the authors before they submit the camera-ready version.

No more than one paper per registration will be published. An extra fee must be paid for publication of additional papers, with a maximum of one additional paper per registration. One registration permits only the participation of one author in the conference.

Papers will be published in Proceedings by Springer, in Business and Economics series.

Published full papers will be submitted for indexation by SCOPUS, among others, and will be available in the SpringerLink Digital Library.



Important Dates

Paper Submission: January 20, 2025..

Notification of Acceptance: February 3, 2025.

Camera-ready Submission: From February 3, 2025, to February 17, 2025.

Payment of Registration, to ensure the inclusion of an accepted paper in the conference proceedings: From February 5, 2025, to March 10, 2025.