Recent years have witnessed the growth of three parallel strands of research, all directing towards a more complex cognitive model of rational and extra-rational features, involving emotions, persuasion, motivation and argumentation.

On one side, Persuasive Technology is emerging as a very strong research field, interested in the use of interactive systems to influence human thought and behavior. The international Persuasive conference is now well established at its 6th edition, and a series of other small events, like the Persuasive Technology Symposia (with AISB in 2008 and 2009), and workshops about persuasive technology at AmI2009 and Measuring Behavior 2010, confirm the importance of the field in the research landscape.

Parallel to this, Affective Computing is interested in the use, understanding and modelling of emotions and affect in computer systems. From the early 90s, which also saw two UM workshops (at UM03 and UM05), Affective Computing is now an established discipline, with an international conference (ACII), a professional society (HUMAINE) and its own journal (IEEE Trans. on Affective Computing).

Finally, Argument and Computation is also emerged in the past decade as a research strand interested in computational models of theories of argumentation and persuasion coming from Philosophy and Artificial Intelligence. Again, an increasing number of events dedicated to the topic, including two annual workshop series (Argumentation in MultiAgent Systems, now at its 8th edition, and Computational Models of Natural Argument, at its 10th edition) and a biennial international conference (COMMA), have recently been complemented by a new journal (Argument and Computation).

Following on from the workshop organized at UMAP2010, this workshop sits at the intersection between these three areas of research, and focuses on how adaptive and personalised systems can motivate people, for instance to improve health, or to use sustainable resources, or to achieve goals or specific skills, by using persuasion and argumentation techniques and/or techniques involving the affective and emotional sphere.


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TOPICS OF INTEREST

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The workshop will focus on strategies, techniques and evaluation for motivational systems that tailor to the cognitive and affective state of the individual. Suggested topics include:



user models for persuasive motivational systems:

- Modeling receiver involvement, and position;

- Modeling personality and affective state for persuasion,

- Identifying relevant affective aspects in user modeling,

- Integrating affective and non-affective aspects in user models,

- Recognition and interpretation of the users’ communicative intentions and affective states and updating of the user model,

- Investigating the relationship between recognized affective states and their impact on users’ beliefs and motivation,

- Effect of cultural differences on persuasion;



persuasive strategies:

- developing new persuasion mechanisms

- forwarding theoretical development of persuasive technology

- state-of–the-art influencing strategies from social cognition research and embodied cognition research

- relationships between (affective vs rational) persuasion and different categories of behavior;



adaptive strategies for persuasion:

- Generating persuasive arguments,

- Ontologies for persuasion,

- Persuasive discourse processing: understanding what users say in terms of argumentation schemes,

- Computational models of argumentation tailored to a specific user,

- Rhetoric and affect: the role of emotions, personalities, etc. in models of persuasion and argumentation.



motivation and affect:

- mutual interactions and synergies,

- peripheral routes of persuasion (humor, mood induction, enhancing source credibility),

- the importance of trust and confidence for allocating control to technological systems.



persuasive interfaces:

- ambient persuasion,

- use of embodied conversational agents,

- serious games.



applications and evaluations:

- intelligent tutoring systems,

- health promotion,

- e-democracy,

- advertising,

- entertainment,

- coaching,

- decision support.



ethical issues and evaluation of the impact of affective factors on motivation





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SUBMISSIONS

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The workshop encourages submissions in three categories:

- Long papers, describing mature research (up to 12 pages)

- Short papers describing work in progress (up to 6 pages)

- Demonstration of implemented systems: submissions should be accompanied by written reports (up to 6 pages). Authors should contact the organisers to ensure suitable equipment is available.



Papers should be formatted according to the style guide of UMAP'11 (Springer LNCS) see here:

http://www.umap2011.org/paper-submission/submission-instructions



Papers will be reviewed by at least two members of the programme committee. Accepted papers will be included in the workshops notes, distributed at the event.



Paper submission will be handled by the Easychair conference system. Please submit your paper here:

http://www.easychair.org/conferences/?conf=um4motivation2





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WORKSHOP CHAIRS

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Floriana Grasso
Department of Computer Science
University of Liverpool
Liverpool L69 3BF, UK
floriana(AT)csc.liv.ac.uk
www.csc.liv.ac.uk/~floriana/



Jaap Ham
Department of Human-Technology Interaction
Eindhoven University of Technology
IPO 1.36, PO Box 513
5600 MB Eindhoven, The Netherlands
j.r.c.ham(AT)tue.nl
www.jaapham.nl



Judith Masthoff
Department of Computing Science
University of Aberdeen
Aberdeen AB24 3UE, UK
j.masthoff(AT)abdn.ac.uk
www.csd.abdn.ac.uk/~jmasthof/





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PROGRAMME COMMITTEE

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 Elisabeth Andre, University of Augsburg, Germany

 Katie Atkinson, University of Liverpool, UK

 Ruth Aylett, Heriot-Watt University, UK

 Timothy Bickmore, Northeastern University, US

 Nadja de Carolis, University of Bari, Italy

 Peter De Vries, University of Twente, Netherlands

 Susan Ferebee, University of Phoenix, US

 Nancy Green, University of North Carolina Greensboro, US

 Marco Guerini, ITC-IRST, Povo-Trento, Italy

 Helmut Horacek, University of the Saarland, Saarbrücken, Germany

 Irene Mazzotta, University of Bari, Italy

 Cees Midden, Eindhoven University of Technology, Netherlands

 Hien Nguyen, University of Aberdeen, UK

 Nicole Novielli, University of Bari, Italy

 Fabio Paglieri, ISTC-CNR, Rome, Italy

 Helen Pain, University of Edinburgh, UK

 Isabella Poggi, University Roma-Tre, Italy

 Kaska Porayska-Pomsta, Institute of Education, University of London, UK

 Chris Reed, University of Dundee, UK

 Patrick Saint-Dizier, IRIT-CNRS, Toulouse, France

 Oliviero Stock, ITC-IRST, Italy

 Ielka van der Sluis, Trinity College, Dublin, Ireland

 Julita Vassileva, University of Saskatchewan, Canada