The primary aim of the ECSM is to encourage academic and professional dialogue on the diverse aspects of social media, promoting research that contributes to the better understanding of how social media impacts our lives. The conference seeks to bridge the gap between theory and practice by encouraging contributions that offer both theoretical insights and practical implications. It also provides a collaborative environment where participants can engage in knowledge exchange, interact with peers, and explore emerging trends and issues in social media.

The scope of ECSM is deliberately broad and interdisciplinary, encompassing research that explores the societal implications of social media, its role in communication and community building, and its integration into business and educational practices. Additionally, the conference addresses the analytical and technical aspects of social media, such as data mining, analytics, and the ethical and policy-related challenges that arise from its use.